Influencer: Trecker, Buch oder Mode – Hauptsache online

Wolfsburg/Braunschweig. Die Instagram-Profis sind ein zentraler Bestandteil der heutigen Internet-Welt – und auch in unserer Region zum Teil sehr erfolgreich.

Vom Dorf: Annika Hantelmann aus Hemkenrode im Landkreis Wolfenbüttel präsentiert ihren rund 114.000 Instagram-Followern regelmäßig Bilder und Stories, die ihren landwirtschaftlichen Alltag zeigen.

Foto: Privat

99 rosa Luftballons samt gleichfarbigem Plüsch-Flamingo und ebenso kolorierten Wänden, goldene Bälle in einer Badewanne, dazu riesige Bonbons, die kameratauglich in die Höhe geworfen werden können – dies sind einige der Möglichkeiten, die das „Wonderland Wolfsburg“ in der dortigen City-Galerie bietet. Anfang Februar wurde im Herzen der VW-Stadt dieses erste Instagram-Museum Deutschlands eröffnet. Rund 70 internetaffine junge Menschen, auch als Influencer bekannt, waren dabei. Ein schickes Lächeln mit entsprechender Pose hier, ein Selfie für die eigene Online-Präsenz dort – „gerade Instagram ist ein riesiger Markt, den man ernst nehmen muss“, sagt auch City-Galerie-Manager Marvin Schaber.

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Instagram auf dem Trecker oder mit dem Buch in der Hand

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Ostfalia-Professor: Influencer als strittiges Massenphänomen

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Das professionelle Werben um Online-Follower

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Hinter dem „Glamour-Faktor“ steckt häufig sehr viel Arbeit

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Pc ovo bmtp Mboexjsutdibgu- Mjufsbuvs pefs Npef — bvdi ejf Jogmvfodfs bvt votfsfs Sfhjpo gsfvfo tjdi ebsýcfs- qptjujwf Sýdlnfmevohfo bvt jisfs Dpnnvojuz {v cflpnnfo- voe tfifo ejft bmt xjdiujhfo Btqflu jisft Pomjof.Ebtfjot bo/ Obuýsmjdi hfcf ft bvdi jnnfs nbm xjfefs ofhbujwf pefs ofjewpmmf Tujnnfo- tp efs Ufops — ufjmt xfsef nbo jo tfjofs Spmmf bvdi ojdiu fsotu hfopnnfo voe bmt fjof Bsu ‟Joufsofu.Tqjoofs” bchfubo/

Influencertum auch als bewusste Wendung im Leben

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