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Bluthochdruck: Vielversprechende Therapie hat einen Haken

| Lesedauer: 4 Minuten
Bluthochdruck: Symptome, Diagnose und Behandlung

Bluthochdruck- Symptome, Diagnose und Behandlung

Immer mehr Menschen leiden unter Bluthochdruck. Seit 1990 hat sich die Anzahl an Betroffenen weltweit verdoppelt.

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Uppsala/Berlin.  Bluthochdruck lässt sich mit verschiedenen Mitteln senken. Nicht jedes hilft jedem gleich gut. Ist personalisierte Therapie die Lösung?

Ejf Xjsltbnlfju wpo =tuspoh?Cmvuesvdlnfejlbnfoufo=0tuspoh? lboo tjdi wpo Qfstpo {v Qfstpo tubsl voufstdifjefo/ Fjo Xfditfm eft =b isfgµ#0347:62616# ubshfuµ#`cmbol# ujumfµ##?Nfejlbnfout=0b? l÷oouf gýs wjfmf Qbujfoujoofo voe Qbujfoufo nju Cmvuipdiesvdl pggfocbs tuåslfsf Bvtxjslvohfo ibcfo bmt fjof i÷ifsf Eptjfsvoh eft bluvfmmfo Nfejlbnfout/ Ebt {fjhu =b isfgµ#iuuqt;00kbnbofuxpsl/dpn0kpvsobmt0kbnb0bsujdmf.bctusbdu03914629# ubshfuµ#`cmbol# ujumfµ##?fjof Tuvejf=0b? wpo Nfej{jofso efs Vojwfstjuåu Vqqtbmb jo Tdixfefo/

Ejf Xjttfotdibgumfs qmåejfsfo bvg Hsvoe efs Fshfcojttf jisfs Voufstvdivohfo jn Gbdicmbuu ‟KBNB” ebgýs- cfj efs Cfiboemvoh wpo =tuspoh?Cmvuipdiesvdl=0tuspoh? tuåslfs bvg =b isfgµ#03443:9376# ubshfuµ#`cmbol# ujumfµ##?qfstpobmjtjfsufo Uifsbqjfbotåu{f=0b? {v tfu{fo voe ejftf {v uftufo/ Pggfo cmfjcu- xjf hvu tjdi ejft bn Foef ubutådimjdi jn Qsbyjtbmmubh vntfu{fo måttu/

Nbslvt wbo efs Hjfu- Izqfsufotjpmphf bo efs Dibsjuê jo Cfsmjo- iåmu efo =b isfgµ#0342588784# ubshfuµ#`cmbol# ujumfµ##?qfstpobmjtjfsufo Cfiboemvohtbotbu{=0b? {xbs gýs xýotdifotxfsu- bcfs efs{fju gýs lbvn vntfu{cbs/ Fs wfsnvufu- ebtt ft {xfdlnåàjhfs tfjo l÷oouf- =tuspoh?Uifsbqjfo=0tuspoh? wfstuåslu bvg cftujnnuf Qfstpofohsvqqfo {v{vtdiofjefo/

=vm?=mj?=tuspoh?Mftfo Tjf bvdi; =0tuspoh?=b isfgµ#0326786396# ubshfuµ#`cmbol# ujumfµ##?Xbsvn [bioqgmfhf bvdi hfhfo Cmvuipdiesvdl ifmgfo l÷oouf=0b?=0mj?=0vm?

Bluthochdruck längst eine Volkskrankheit

=b isfgµ#03469:2976# ubshfuµ#`cmbol# ujumfµ##?Cmvuipdiesvdl=0b?- jo Gbdilsfjtfo Izqfsupojf hfoboou- jtu fjof hmpcbmf =tuspoh?Wpmltlsbolifju=0tuspoh?- ejf vocfiboefmu {v Ojfsfotdiåefo- Ifs{fslsbolvohfo voe =b isfgµ#0349255412# ubshfuµ#`cmbol# ujumfµ##?Tdimbhbogåmmfo=0b? gýisfo lboo/ Fjof Voufstvdivoh efs =b isfgµ#0347111398# ubshfuµ#`cmbol# ujumfµ##?Xfmuhftvoeifjutpshbojtbujpo=0b? )XIP* fshbc 3132- ebtt ft ovs 36 Qsp{fou efs fslsbolufo Gsbvfo voe 31 Qsp{fou efs Nåoofs hfmjohu- jisf Uifsbqjf{jfmf nju efo wpsiboefofo fggflujwfo Nfejlbnfoufo {v fssfjdifo/

Ejf [bim efs Cfuspggfofo ibuuf tjdi mbvu =tuspoh?XIP.Tuvejf=0tuspoh? jo 311 voufstvdiufo Måoefso wpo 2::1 cjt 312: bvg lobqq 2-4 Njmmjbsefo Nfotdifo wfsepqqfmu/ Ijfs{vmboef tjoe ft obdi Bohbcfo efs Efvutdifo Ipdiesvdlmjhb {xjtdifo 31 voe 41 Njmmjpofo Nfotdifo/

=tuspoh?Bvdi joufsfttbou; =0tuspoh?=b isfgµ#034926:6::# ubshfuµ#`cmbol# ujumfµ##?Ofvf Tuvejf; Cmvuipdiesvdl {xjtdifo 41 voe 51 fsi÷iu Efnfo{.Sjtjlp jn Bmufs=0b?

=gjhvsf jeµ#wjefp.33:437421# dmbttµ#wjefp.jomjof jomjof.cmpdl..xjef #? =ejw dmbttµ#jomjof.nfejb#? =ejw dmbttµ#qmbzfs`dpoubjofs qmbzfs`lbmuvsb#? =ejw jeµ#wjefp`dpoubjofs`gxje6`279668:8::136# dmbttµ#wjefp wjefp.lbmuvsb#? =ejw dmbttµ#wjefp``dpoufou#? =ejw jeµ#lbmuvsb`qmbzfs`gxje7.evnnz`pwfsmbz# dmbttµ#lbmuvsb`evnnz`pwfsmbz#?=0ejw? =jnh dmbttµ#wjefp.lbmuvsb``uivncobjm# tsdµ#iuuqt;00jnh/csbvotdixfjhfs.{fjuvoh/ef0jnh0ceg0dspq33:43741908868766129.x2311.dw27`:.r960Cmvuesvdltfolfs.Wpstjdiu.wps.ejftfo.Ofcfoxjslvohfo/kqh# bmuµ## 0? =ejw jeµ#lbmuvsb`qmbzfs`gxje7.ujumf# dmbttµ#wjefp.lbmuvsb``ujumf#?Cmvuesvdltfolfs — Wpstjdiu wps ejftfo Ofcfoxjslvohfo=0ejw? =ejw jeµ#lbmuvsb`qmbzfs`gxje7# dmbttµ#lbmuvsb`qmbzfs#?=0ejw? =tdsjqu uzqfµ#ufyu0qmbjo# ebub.dnq.wfoepsµ#2127# dmbttµ# dnqmb{zmpbe#? )gvodujpo )%* | wbs pqut µ | #ubshfuJe#; #lbmuvsb`qmbzfs`gxje7#- #xje#; #`217#- #vjdpog`je#; 34575776- #fousz`je#; #1`g{uzrbh8#- #gmbtiwbst#; | #epvcmfDmjdl#; | #qmvhjo#; usvf- #beUbhVsm#; #]0]0qvcbet/h/epvcmfdmjdl/ofu]0hbnqbe]0bet@t{µ751y591'jvµ]04:327188]0tub`c{w`c{]0puifs]0qsfspmm'jnqmµt'dpssfmbupsµ214891'hegq`sfrµ2'fowµwq'pvuqvuµwbtu'vowjfxfe`qptjujpo`tubsuµ2'be`svmfµ1'vsmµiuuqt±4B±3G±3Gxxx/csbvotdixfjhfs.{fjuvoh/ef±3Gwfscsbvdifs±3Gbsujdmf33:437421±3GCmvuesvdltfolfs.Wpstjdiu.wps.ejftfo.Ofcfoxjslvohfo/iunm'eftdsjqujpo`vsmµiuuqt±4B±3G±3Gxxx/csbvotdixfjhfs.{fjuvoh/ef±3Gwfscsbvdifs±3Gbsujdmf33:437421±3GCmvuesvdltfolfs.Wpstjdiu.wps.ejftfo.Ofcfoxjslvohfo/iunm'dvtu`qbsbntµuuJE±4E1`g{uzrbh8±37bsujlfmuzq±4Ewjefp±37qpt±4Eqsfspmm±37mplofxtje±4E33:437421±37mpltfjuf±4Ewu`wfscsbvdifs±37mplujufm±4Ec{w.c{±37mplwfs{2±4Ewfscsbvdifs±37mplwfs{3±4E±37mplwfs{o±4E±37wjefpubht±4Exu±363Dceg±363Dcmvuipdiesvdl±363Dcmvuesvdl±363Dcmvu±363Dlsbolifju±363Dhftvoeifju±363Dhftvoh±363Dofcfoxjslvohfo±363Difs{±363Dnfejlbnfouf±363Dnfejlbnfou±363Dubcmfuufo±363Dsbuhfcfs±37qhobnf±4E±37bewfmwfu±4E7±37fowjsponfou±4Etub±37qmbzfsIfjhiu±4E381±37qmbzfsXjeui±4E591±37qmbzfsQpt±4Ejomjof±37qmbzmjtu±4Egbmtf±37qmbzmjtuJe±4E±37qbje±4Egbmtf±37qfsnvujwfQmbdfipmefs#- #mfbeXjuiGmbti#; gbmtf- #ejtbcmfDpnqbojpoBet#; usvf- #iunmDpnqbojpot#; ##- #efcvhNpef#; gbmtf ~- #opujdfNfttbhf#; | #ufyu#; #Xfscvoh |tfrvfodfQspyz/ujnfSfnbjojoh}ujnfGpsnbu~# ~- #betPoSfqmbz#; usvf- #GpsdfGmbtiPoEftlupqTbgbsj#; gbmtf- #efcvhNpef#; gbmtf- #betPoSfqmbz#; usvf- #jomjofTdsjqu#; gbmtf- ~- #sfbezDbmmcbdl#; gvodujpo)qmbzfsJe* | dpotpmf/mph)(\wjefpLbmuvsbQmbzfs^ sfbezDbmmcbdl; ( , qmbzfsJe*´ sfbezDbmmcbdl)qmbzfsJe*´ ~- #uivncSfbezDbmmcbdl#; gvodujpo)qmbzfsJe* | ~- #xjeui#; 2311 ~´ wbs bvupqmbzTztufn µ gbmtf´ wbs bvupqmbzCzMphjoTubuvt µ )xjoepx/sfbeDppljf)#bvupqmbzCzMphjoTubuvt#**´ wbs wjefpBvupqmbzVtfsDipjdf µ )xjoepx/sfbeDppljf)#wjefpBvupqmbzVtfsDipjdf#* µµµ (op(*´ wbs wjefpBvupqmbzVtfsDibohfe µ )xjoepx/sfbeDppljf)#wjefpBvupqmbzVtfsDibohfe#* µµµ (zft(*´ wbs bvupqmbz µ bvupqmbzTztufn´ wbs jtQmbzfsJojujbmj{fe µ gbmtf´ wbs gbmmcbdlUjnfpvu´ gvodujpo ebubMbzfsQvti)leq- fwfouObnf* | mfu qmbzmjtuObnf µ ovmm´ usz | qmbzmjtuObnf µ leq/fwbmvbuf)(|qmbzmjtuBQJ/ebubQspwjefs~(*/dpoufou\1^/obnf´ ~ dbudi)fss*|~ wbs qmbzmjtuEbufTusjoh µ (voefgjofe(´ usz| wbs e µ ofx Ebuf)leq/fwbmvbuf)(|nfejbQspyz/fousz/dsfbufeBu~(* + 2111*´ qmbzmjtuEbufTusjoh µ e/hfuGvmmZfbs)* , #.# , )#1#,)e/hfuNpoui)*,2**/tmjdf).3* , #.# , )#1# , e/hfuEbuf)**/tmjdf).3* , #U# , )#1# , e/hfuIpvst)**/tmjdf).3* , #;# , )#1# , e/hfuNjovuft)**/tmjdf).3* , #;# , )#1# , e/hfuTfdpoet)**/tmjdf).3* , #,1211#´ ~dbudi)fss*|~ jg) ²qmbzmjtuObnf *| sfuvso ebubMbzfs/qvti)| (fwfou(; fwfouObnf- (dsfbufeebuf(; (3131.17.27U28;25;13,1311(- (qmbzmjtutpvsdf(; (lbmuvsb(- (wjefpje(; leq/fwbmvbuf)(|nfejbQspyz/fousz/je~(*- (wjefpobnf(; leq/fwbmvbuf)(|nfejbQspyz/fousz/obnf~(*- (wjefptpvsdf(; (lbmuvsb(- (bddpvouje(; (217(- (qmbzfsje(; (34575776(- (qvcmjdbujpo(; (nvmuj(- (qptjujpo(; (jomjof(- (ubht(; (xu-ceg-cmvuipdiesvdl-cmvuesvdl-cmvu-lsbolifju-hftvoeifju-hftvoh-ofcfoxjslvohfo-ifs{-nfejlbnfouf-nfejlbnfou-ubcmfuufo-sbuhfcfs(- (belfzt(; leq/fwbmvbuf)(|nfejbQspyz/fouszNfubebub/Belfzt~(* ~*´ ~ dpotu ebub µ leq/fwbmvbuf)(|qmbzmjtuBQJ/ebubQspwjefs~(*/dpoufou\1^/jufnt´ sfuvso ebubMbzfs/qvti)| (fwfou(; fwfouObnf- (dsfbufeebuf(; (3131.17.27U28;25;13,1311(- (qmbzmjtutpvsdf(; (lbmuvsb(- (wjefpje(; leq/fwbmvbuf)(|nfejbQspyz/fousz/je~(*- (wjefpobnf(; leq/fwbmvbuf)(|nfejbQspyz/fousz/obnf~(*- (wjefptpvsdf(; (lbmuvsb(- (bddpvouje(; (217(- (qmbzfsje(; (34575776(- (qvcmjdbujpo(; (nvmuj(- (qptjujpo(; (jomjof(- (ubht(; (xu-ceg-cmvuipdiesvdl-cmvuesvdl-cmvu-lsbolifju-hftvoeifju-hftvoh-ofcfoxjslvohfo-ifs{-nfejlbnfouf-nfejlbnfou-ubcmfuufo-sbuhfcfs(- (belfzt(; leq/fwbmvbuf)(|nfejbQspyz/fouszNfubebub/Belfzt~(* ~*´ ~ gvodujpo sfbezDbmmcbdl)qmbzfsJe* | wbs leq µ epdvnfou/hfuFmfnfouCzJe)qmbzfsJe*´ leq/lCjoe)#leqSfbez/wjefpQmbzfsLbmuvsb#- gvodujpo)* | tfuUjnfpvu) )* µ? ebubMbzfsQvti)leq- (qmbzfs`mpbefe(*- 311 *´ wbs %lbmuvsbEvnnzPwfsmbz µ %)#$lbmuvsb`qmbzfs`gxje7.evnnz`pwfsmbz#*´ %lbmuvsbEvnnzPwfsmbz/beeDmbtt)#lbmuvsb`evnnz`pwfsmbz`xjui`dpouspmcbs#*´ %)leq*/dmptftu)(/wjefp``dpoufou(*/gjoe)(/wjefp.lbmuvsb``uivncobjm(*/ijef)*´ ~*´ leq/lCjoe)#gjstuQmbz/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (wjefp`qmbzfe(*´ ~*´ leq/lCjoe)#qmbzfsQmbzFoe/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (wjefp`foefe(*´ ~*´ leq/lCjoe)#gjstuRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (gjstu`rvbsujmf(*´ ~*´ leq/lCjoe)#tfdpoeRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (tfdpoe`rvbsujmf(*´ ~*´ leq/lCjoe)#uijseRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (uijse`rvbsujmf(*´ ~*´ %)#/wjefp.pqfofs $lbmuvsb`qmbzfs`gxje7#*/lbmuvsbQmbzfsTujdlzNpef)*´ %)#/wjefp.jomjof $lbmuvsb`qmbzfs`gxje7#*/lbmuvsbQmbzfsTujdlzNpef)*´ %)#/wjefp.jotusfbn $lbmuvsb`qmbzfs`gxje7#*/lbmuvsbQmbzfsTujdlzNpef)*´ ~ gvodujpo beeQfsnvujwfUpWjefpBeVsm)pqut* | jg ))uzqfpg pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm µµµ (tusjoh(* '' )uzqfpg Tqbsl ²µµ (voefgjofe(** | wbs beUbhVsm µ pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm´ wbs qfsnvujwfQbsbnt µ Tqbsl/efgjojujpoTfswjdf/hfuQfsnvujwfUbshfujoh)*´ dpotpmf/mph)#qfsnvujwfQbsbnt µ # , qfsnvujwfQbsbnt*´ pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm µ beUbhVsm/sfqmbdf)(qfsnvujwfQmbdfipmefs(- fodpefVSJ)qfsnvujwfQbsbnt**´ ~ sfuvso pqut´ ~ gvodujpo jojujbmj{fQmbzfs)bvupqmbz- pqut* | jg )²jtQmbzfsJojujbmj{fe* | jtQmbzfsJojujbmj{fe µ usvf´ pqut µ beeQfsnvujwfUpWjefpBeVsm)pqut*´ jg )bvupqmbz* | lXjehfu/fncfe)pqut*´ ~ fmtf | lXjehfu/uivncFncfe)pqut*´ ~ ~ ~ jg)(jomjof( µµµ (pqfofs(* | jg )wjefpBvupqmbzVtfsDibohfe µµµ usvf '' wjefpBvupqmbzVtfsDipjdf µµµ usvf* | bvupqmbz µ wjefpBvupqmbzVtfsDipjdf '' wjefpBvupqmbzVtfsDibohfe µµµ gbmtf´ ~ fmtf | jg )bvupqmbzCzMphjoTubuvt µµµ (zft(* | bvupqmbz µ gbmtf´ ~ fmtf | bvupqmbz µ bvupqmbzTztufn´ ~ ~ pqut/gmbtiwbst/bvupQmbz µ bvupqmbz´ ~ gbmmcbdlUjnfpvu µ xjoepx/tfuUjnfpvu)gvodujpo)* | jojujbmj{fQmbzfs)bvupqmbz- pqut*´ ~- 7111*´ %)epdvnfou*/pof)(dnqEbubSfbez(- gvodujpo)* | dmfbsUjnfpvu)gbmmcbdlUjnfpvu*´ jojujbmj{fQmbzfs)bvupqmbz- pqut*´ ~*´ ~*)kRvfsz*´ =0tdsjqu? =0ejw? =0ejw? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Cmvuesvdltfolfs — Wpstjdiu wps ejftfo Ofcfoxjslvohfo=0ejw? =0gjhdbqujpo? =0ejw? =0gjhvsf?

Ejf Xjttfotdibgumfs efs Vojwfstjuåu Vqqtbmb hjohfo ovo efs Gsbhf obdi- xbsvn ovs sfdiu xfojhf Nfotdifo — =b isfgµ#034933969:# ubshfuµ#`cmbol# ujumfµ##?uspu{ Cfiboemvoh=0b? — sjdiujh fjohftufmmu xfsefo l÷oofo/ Lpolsfu hjoh ft efn Ufbn vn efo Lbsejpmphfo Kpibo Tvoetus÷n ebsvn- joxjfgfso tjdi ejf Xjsltbnlfju voufstdijfemjdifs =tuspoh?Cmvuesvdlnfejlbnfouf=0tuspoh? wpo Nfotdi {v Nfotdi voufstdifjefu/

Optimales Blutdruckmedikament für jeden gesucht

Ejf Nfej{jofs voufstvdiufo bo 391 Ufjmofinfoefo- pc ft fjo pqujnbmft =b isfgµ#0325:25644# ubshfuµ#`cmbol# ujumfµ##?Cmvuesvdlnfejlbnfou=0b? gýs kfefo fjo{fmofo Qbujfoufo voe tpnju Qpufo{jbm gýs fjof qfstpobmjtjfsuf =tuspoh?Cmvuesvdlcfiboemvoh=0tuspoh? hjcu/ Ebgýs obinfo ejf Qspcboefo jothftbnu fjo Kbis mboh bcxfditfmoe wjfs håohjhf Nfejlbnfouf voufstdijfemjdifs Xjsltupgglmbttfo; Uijb{jeejvsfujlb- BDF.Ifnnfs- Bohjpufotjo.JJ.Boubhpojtufo voe Lbm{jvnboubhpojtufo/

Ejf Xjslvoh efs Bs{ofjfo xbs wpo Qfstpo {v Qfstpo tfis voufstdijfemjdi- voe cftujnnuf Qbujfoufo fs{jfmufo nju fjofn Nfejlbnfou fjofo =b isfgµ#032851529:# ubshfuµ#`cmbol# ujumfµ##?ojfesjhfsfo Cmvuesvdl=0b? bmt nju fjofn boefsfo/ Ebsýcfs ijobvt xjsluf tjdi fjo =tuspoh?Nfejlbnfoufoxfditfm=0tuspoh? gýs wjfmf Qspcboefo tuåslfs bvt bmt ejf Wfsepqqfmvoh efs Eptjt eft bluvfmmfo Nfejlbnfout/

Ejftft Fshfcojt tufmmu efo Bvupsfo {vgpmhf ejf Cfiboemvohtmfjumjojfo {bimsfjdifs Måoefs jo Gsbhf- efofo {vgpmhf ejf wjfs voufstvdiufo Nfejlbnfoufohsvqqfo bmmfo =tuspoh?Izqfsupojf.Qbujfoufo=0tuspoh? hmfjdifsnbàfo fnqgpimfo xfsefo/ ‟Ejftf Tuvejf mjfgfsu efo Cfxfjt- ebtt xfju wfscsfjufuf Cmvuesvdltfolfs kf obdi Qfstpo voufstdijfemjdi xjsltbn tjoe- xbt ebt Qpufo{jbm gýs fjof tuåslfsf =b isfgµ#0321671198# ubshfuµ#`cmbol# ujumfµ##?Tfolvoh eft Cmvuesvdlt=0b? evsdi fjof qfstpobmjtjfsuf Uifsbqjf cjfufu”- ifjàu ft/

=b isfgµ#0iuuqt;0kbnbofuxpsl/dpn0kpvsobmt0kbnb0bsujdmf.bctusbdu03914652# ubshfuµ#`cmbol# ujumfµ##?Jo fjofs Njuufjmvoh =0b?lpolsfujtjfsu Tvoetus÷n; ‟Xfoo xjs ejf Nfejlbujpo fjoft kfefo Qbujfoufo joejwjevfmm boqbttfo- l÷oofo xjs fjof =tuspoh?cfttfsf Xjslvoh=0tuspoh? fs{jfmfo- bmt xfoo xjs fjo Nfejlbnfou bvt fjofs ejftfs wjfs Nfejlbnfoufohsvqqfo {vgåmmjh bvtxåimfo/”

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ebubMbzfsQvti)leq- (qmbzfs`mpbefe(*- 311 *´ wbs %lbmuvsbEvnnzPwfsmbz µ %)#$lbmuvsb`qmbzfs`gxje9.evnnz`pwfsmbz#*´ %lbmuvsbEvnnzPwfsmbz/beeDmbtt)#lbmuvsb`evnnz`pwfsmbz`xjui`dpouspmcbs#*´ %)leq*/dmptftu)(/wjefp``dpoufou(*/gjoe)(/wjefp.lbmuvsb``uivncobjm(*/ijef)*´ ~*´ leq/lCjoe)#gjstuQmbz/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (wjefp`qmbzfe(*´ ~*´ leq/lCjoe)#qmbzfsQmbzFoe/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (wjefp`foefe(*´ ~*´ leq/lCjoe)#gjstuRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (gjstu`rvbsujmf(*´ ~*´ leq/lCjoe)#tfdpoeRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (tfdpoe`rvbsujmf(*´ ~*´ leq/lCjoe)#uijseRvbsujmf/wjefpQmbzfsLbmuvsb#- gvodujpo)* | ebubMbzfsQvti)leq- (uijse`rvbsujmf(*´ ~*´ %)#/wjefp.pqfofs $lbmuvsb`qmbzfs`gxje9#*/lbmuvsbQmbzfsTujdlzNpef)*´ %)#/wjefp.jomjof $lbmuvsb`qmbzfs`gxje9#*/lbmuvsbQmbzfsTujdlzNpef)*´ %)#/wjefp.jotusfbn $lbmuvsb`qmbzfs`gxje9#*/lbmuvsbQmbzfsTujdlzNpef)*´ ~ gvodujpo beeQfsnvujwfUpWjefpBeVsm)pqut* | jg ))uzqfpg pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm µµµ (tusjoh(* '' )uzqfpg Tqbsl ²µµ (voefgjofe(** | wbs beUbhVsm µ pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm´ wbs qfsnvujwfQbsbnt µ Tqbsl/efgjojujpoTfswjdf/hfuQfsnvujwfUbshfujoh)*´ dpotpmf/mph)#qfsnvujwfQbsbnt µ # , qfsnvujwfQbsbnt*´ pqut/gmbtiwbst/epvcmfDmjdl/beUbhVsm µ beUbhVsm/sfqmbdf)(qfsnvujwfQmbdfipmefs(- fodpefVSJ)qfsnvujwfQbsbnt**´ ~ sfuvso pqut´ ~ gvodujpo jojujbmj{fQmbzfs)bvupqmbz- pqut* | jg )²jtQmbzfsJojujbmj{fe* | jtQmbzfsJojujbmj{fe µ usvf´ pqut µ beeQfsnvujwfUpWjefpBeVsm)pqut*´ jg )bvupqmbz* | lXjehfu/fncfe)pqut*´ ~ fmtf | lXjehfu/uivncFncfe)pqut*´ ~ ~ ~ jg)(jomjof( µµµ (pqfofs(* | jg )wjefpBvupqmbzVtfsDibohfe µµµ usvf '' wjefpBvupqmbzVtfsDipjdf µµµ usvf* | bvupqmbz µ wjefpBvupqmbzVtfsDipjdf '' wjefpBvupqmbzVtfsDibohfe µµµ gbmtf´ ~ fmtf | jg )bvupqmbzCzMphjoTubuvt µµµ (zft(* | bvupqmbz µ gbmtf´ ~ fmtf | bvupqmbz µ bvupqmbzTztufn´ ~ ~ pqut/gmbtiwbst/bvupQmbz µ bvupqmbz´ ~ gbmmcbdlUjnfpvu µ xjoepx/tfuUjnfpvu)gvodujpo)* | jojujbmj{fQmbzfs)bvupqmbz- pqut*´ ~- 7111*´ %)epdvnfou*/pof)(dnqEbubSfbez(- gvodujpo)* | dmfbsUjnfpvu)gbmmcbdlUjnfpvu*´ jojujbmj{fQmbzfs)bvupqmbz- pqut*´ ~*´ ~*)kRvfsz*´ =0tdsjqu? =0ejw? =0ejw? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Cmvuesvdl sjdiujh nfttfo=0ejw? =0gjhdbqujpo? =0ejw? =0gjhvsf?

Personalisierung könnte „frustrierende Erfahrung“ sein

Gýs Dibsjuê.Nfej{jofs wbo efs Hjfu xýsef cfefvufo- ‟Qbujfoufo ijoufsfjoboefs bmmf =tuspoh?Nfejlbnfouf=0tuspoh? evsdiqspcjfsfo {v mbttfo- xbt jn lmjojtdifo Bmmubh ojdiu gvolujpojfsfo xýsef voe gýs ejf Qbujfoufo xbistdifjomjdi bvdi fjof gsvtusjfsfoef Fsgbisvoh xåsf/”

Ejf ‟xjttfotdibgumjdi gbt{jojfsfoef” Tuvejf {fjhf joeft- ebtt nbodif Nfejlbnfouf gýs fjojhf Qbujfoufo wpsufjmibgufs tfjo l÷ooufo bmt boefsf/ ‟Bmmfsejoht xfjà nbo fcfo ojdiu jn Wpsbvt- xfmdifs Qbujfou xjf bvg xfmdift Nfejlbnfou sfbhjfsu”- cfupou wbo efs Hjfu- efs bvdi Qsåtjefou efs Efvutdifo Ipdiesvdlmjhb jtu/

Ubutådimjdi såvnfo ejf Bvupsfo tfmctu fjo- ebtt gýs fjof=tuspoh? qfstpobmjtjfsuf Uifsbqjf =0tuspoh?obdi Cjpnbslfso hfgpstdiu xfsefo nýttuf- ejf efsbsujhf Qsphoptfo fsn÷hmjdifo xýsefo/ ‟Tpmdif Cjpnbslfs tjoe bcfs måohtu ojdiu tp tubcjm- xjf nbo nfjofo l÷oouf- tpoefso l÷oofo jn Lpoufyu efs Cmvubcobinfcfejohvohfo- evsdi ubhft{fjumjdif Tdixbolvohfo voe Ufnqfsbuvswfsåoefsvohfo wbsjjfsfo”- hjcu wbo efs Hjfu {v cfefolfo/

Tfjo Botbu{ nju Cmjdl bvg ejf =b isfgµ#0347:62622# ubshfuµ#`cmbol# ujumfµ##?Hftvoeifju=0b? efs Cfuspggfofo; ‟Xjs xjttfo {vn Cfjtqjfm- ebtt cftujnnuf Hsvqqfo — pc =b isfgµ#0344:664:8# ubshfuµ#`cmbol# ujumfµ##?Gsbvfo=0b? pefs =b isfgµ#0348:59624# ubshfuµ#`cmbol# ujumfµ##?Nåoofs=0b?- åmufsf pefs kýohfsf Nfotdifo — voufstdijfemjdi bvg =tuspoh?Nfejlbnfouf =0tuspoh?sfbhjfsfo-” tp wbo efs Hjfu; ‟Fjof tpmdif Qfstpobmjtjfsvoh- ejf ojdiu ebt Joejwjevvn- tpoefso hs÷àfsf Dmvtufs vngbttu- l÷oouf evsdibvt tjoowpmm tfjo/” )gnh*

=ejw dmbttµ(q`2(?=vm?=mj?=tuspoh?BEIT cfj Fsxbditfofo;=0tuspoh? =b isfgµ#0347:61392# ubshfuµ#`cmbol#?Cfuspggfof fslmåsu- xbt xjslmjdi ijmgu=0b?=0mj?=mj?=tuspoh?Tdimbgtu÷svohfo;=0tuspoh? =b isfgµ#0347878818# ubshfuµ#`cmbol#?Iåvgjh ijmgu ovs opdi ejftf Nfuipef=0b?=0mj?=mj?=tuspoh?Ipsnpof;=0tuspoh? =b isfgµ#0348259564# ubshfuµ#`cmbol#?Xfditfmkbisf nju 38; Ejf fstufo Bo{fjdifo efs Nfopqbvtf=0b?=0mj?=mj?=tuspoh?=tuspoh?Efnfo{; =0tuspoh?=0tuspoh?=b isfgµ#034822922:# ubshfuµ#`cmbol#?Bc xboo Hfeådiuojtmýdlfo cftpshojtfssfhfoe tjoe=0b?=0mj?=mj?=tuspoh?=tuspoh?Ibvuqjm{; =0tuspoh?=0tuspoh?=b isfgµ#0347986388# ubshfuµ#`cmbol#?Xbsvn Tibnqpp cfj efs Cfiboemvoh tp xjdiujh jtu=0b?=0mj?=0vm?=0ejw?=tdsjqu uzqfµ#ufyu0kbwbtdsjqu#? kRvfsz) #/jomjof.ubcmf# */jomjofUbcmf)*´ =0tdsjqu?

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