So reagierten Kunden auf Klischee-Kampagne „Be your Queen“

Lesedauer: 8 Minuten
Die Marketing-Chefin der BLSK Heike Höhfeld (rechts) und die Pressesprecherin Marion Thomsen finden es wichtig, auf den Gender Pay Gap und mangelnde finanzielle Vorsorge bei Frauen aufmerksam zu machen.

Die Marketing-Chefin der BLSK Heike Höhfeld (rechts) und die Pressesprecherin Marion Thomsen finden es wichtig, auf den Gender Pay Gap und mangelnde finanzielle Vorsorge bei Frauen aufmerksam zu machen.

Foto: Hannah Schmitz / BZV

Braunschweig.  Die Landessparkasse warb grellpink für die Altersvorsorge bei Frauen. Das Marketing-Team berichtet von Männerbeschwerden und Kundinnen, die fast kündigten.

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